NEO'23 Round 2

Which of the following is NOT a common source of capital for a new company?

•  Venture capital

•  Personal savings

• Government grants

• Donations from friends and family

Which of the following entrepreneurs began their business as a way to deal with their own health issues?

• Jeff Bezos, founder of Amazon

• Oprah Winfrey, media mogul

• Blake Mycoskie, founder of TOMS shoes

• Elon Musk, founder of Tesla and SpaceX

What is a Value Proposition?

• A marketing message that explains what a company does

• A statement that explains why a product or service is better than the competition

• A financial analysis of a company's value

• A product feature that sets it apart from the competition

What do you call the set of values and beliefs that direct a business' actions and decisions?

• Brand image

• Corporate culture

• Mission statement

• Market segmentation

Which of the following are common challenges that early-stage ventures may face?

• Lack of funding

• Difficulty attracting customers

• Hiring too many employees too quickly

• Expanding too rapidly

What does it mean to divide a market into smaller groups according to characteristics like age, gender, and income?

• Market segmentation

• Targeting

• Positioning

•  Branding

 What is the term for a financial statement that shows a company's revenues and expenses over a period of time?

• Balance sheet

•  Income statement

• Both a and b

• None of the above

What is a common component of a business plan?

• Market research

• Financial projections

• Organizational chart

• All of the above

Which of the following are examples of marketing channels?

• TV ads

• Social media

• Billboards

• Sales representatives

Which of the following is correct about digital marketing?

• Digital marketing can only be done offline

• Digital marketing cannot be done offline

• Digital marketing requires electronic devices for promoting goods and services.

• In general, digital marketing can be understood as online marketing, web marketing, and e-mail marketing.