It is defined as the “mobilization of resources to address needs and opportunities”. The ability of existing firms to capture opportunities involves resource acquisition and coordination to facilitate the introduction of new business solutions.

It is a concise description of your target market as well as a compelling picture of how you want that market to perceive your brand.

It is a marketing strategy that uses data to create a picture of the perfect customer who will interact with your product or service.

It is an idealized abstraction of the product or service to be offered to the preferred market of the entrepreneur.

It is a functional, not final version of a product or service that businesses can use for testing, to solicit feedback, and to introduce to investors before officially launching to a wider market.

It is an effective tool to assist your business planning. It is about collecting information that provides an insight into your customers thinking, buying patterns, and location.

It is a circular graph divided into sections that represent the relative frequencies or magnitudes of the grouped values.

It is constructed by marking the frequencies on the vertical axis with a dot corresponding to the values on the horizontal axis.

It is a graph that consists of a series of rectangles or bars.

These are data tables that display not only the results of the entire group of respondents, but also the results from specifically defined subgroups.