5.3 Commercialisation of Sport

Which of following best defines 'commercialisation'?

• The spreading of the knowledge and customs of sport across the world

• The treating of sport as a commodity

• The spread of ethics and values across to different colonies

• The movement of players around the world for the purpose of work

Which golden shape is used to show the relationship between 3 key factors of commercialisation?

• Square

• Pentagon

• Triangle

• Hexagon

Sport, Sponsorships, and what else makes up the golden triangle?

There is no doubt that sport is now heavily commercialised. However, what evidence is there that it existed during the industrial revolution?

• social media coverage

• merchandising

• pitch-side advertising boards

• rise of spectatorism - admission fees

What is being defined here...'giving approval to a product or service and receiving payment in return'.

• endorsement

• advertising

• merchandising

• sponsorships

Which image below, is an example of modern day advertising?

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Which of the following would be a negative of the commercialisation of sport?

• Increased investment into the sport

• Increased pressure to perform well

• Greater coverage for spectators

• Increased job opportunities for athletes and the general public

Which of the following is a positive impact of the commercialisation of sport?

• Increased deviancy

• Lack of relaxation for athletes

• Loss of loyalty from players/coaches

• Some athletes can retire financially secure

Which of the following is a common method used by companies to benefit from the commercialisation of sports?

• Providing free merchandise

• Offering free tickets to events

• Investing in grassroots programs

• Securing naming rights for stadiums

How has the commercialisation of sport impacted the role of athletes?

• Increased their involvement in community service

• Turned them into global celebrities

• Reduced their public visibility

• Limited their career opportunities