Entrep: Module 4

It is the foundation of a marketing plan. 

• Marketing Strategy

• Marketing Plan

• Marketing Research

• Marketing product

It should be drawn from market research and focus on the product mix in order to achieve maximum profit and sustain the business.

• Marketing Strategy

• Marketing Plan

• Marketing Research

• Marketing product

To begin with, develop the habit of looking at the product as an outside marketing consultant brought in to help the company decide whether or not it's in the right business at this time.

• Price

• Product

• Promotion

• Place

Develop the habit of continually examining and re-examining the prices of the products and services to sell for making sure they're still appropriate to the realities of the current market.

• Price

• Product

• Promotion

• Place

It includes all the ways to tell customers about the products, or services and how to market and to sell.

• Price

• Product

• Promotion

• Place

It is where the product or service is actually sold.

• Price

• Product

• Promotion

• Place

Develop the habit of reviewing and reflecting upon the exact location where the customer meets the salesperson.

• Price

• Product

• Promotion

• Place

Develop the habit of standing back and looking at every visual element in the packaging of the product or service through the eyes of a critical prospect.

• Packaging

• Positioning

• People

• Product

It refers to the way the product or service appears from the outside.

• Packaging

• Positioning

• People

• Product

It refers to the people and how it is dressed and groomed. 

• Packaging

• Positioning

• People

• Product