Consumer behaviour

According to Solomon (2020), stages in the consumption process include

• Purchase and disposal issues only

• Pre-purchase, Purchase, and Post-purchase issues

• Purchase and Past-Purchase issues only

• Pre-purchase and purchase issues only

Understanding consumer behaviour is good business. True or False?

• True

• False

Which of these can be used as segmentation variables?

• demographic variables such as geography & lifestyle

• Buying Habits

• Usage rates

• social class and income

• All of these can be used as segmentation variables

--- is the process of encouraging organizations to make a positive impact on stakeholders

• Consumer Behaviour

• CSR

• Profiteering

• Cause marketing

Marketers face data privacy/ identity issues relating to how much they can/should know about customers. Which is an example of these issues?

• Locational privacy

• Phishing

• Botnets

• All three are examples

• Only options 1 & 3 are examples

For many, market access is limited due to physical, mental, economic, or social barriers. True or false?

• False

• True

• market access can only be explained by economic barriers

Which is the most accurate way to explain what it means when a consumer is 'functionally illiterate'?

• The consumer has to disability that interferes with daily life

• The consumer's reading skills are not adequate to carry out everyday tasks e.g. reading the newspaper/ the instructions on a pill bottle

• the consumers is unable to access/evaluate & communicate information in a variety of forms, including print/nonprint massages

What are some of the dark sides of consumer behaviour?

• Consumer behaviour has no dark sides

• Art consumption

• Shrinkage

• Serial wardrobers

• Options 2,3,4,are all darks sides of consumer behaviour

How many stages are there in the perceptual process

• 1

• 2

• 3

• 4

• 5

If a consumer's ideal state is vastly increased compared to his/her actual state, which of the following best describes the type of recognition

• Need recognition

• Search recognition

• opportunity recognition

• problem recognition