JC Idea Development, Market Research & Marketing Mix

All are examples of Digital Marketing except...

• Email Marketing

• Direct Mail (Catalogs etc.)

• Social Media Advert

• Website

What is not part of the marketing mix (the 4Ps)?

• Product
• Person
• Price
• Promotion

What is not linked to place?

• Where the shop is

• Where the materials are

• What the product is

• The Distribution Channel

What is a disadvantage of Television advertising?

• It reaches a wide audience

• You can differentiate different target markets

• It is expensive

• It can be informative

Personal contact with the customers is a form of 

• telemarketing

• personal selling

• Public Relations

• Digital Marketing

Offering an incentive to customers in order to increase sales--contests, free samples, coupons etc...

• promotional mix
• telemarketing
• personal selling
• sales promotion

All of the following are low cost advertising methods EXCEPT

• word of mouth
• business cards
• flyers
• tv commercials

How the consumer gets the product

• Place
• Price
• Promotion  
• Sales strategy

What are certificates that entitle customers to cash discounts on goods or services?

• take-aways

• traffic builders

• premiums

• Voucher

When you see an advertisement for a store and decide to shop there, which element of the marketing mix has succeeded? 

• presentation
• product
• place
• promotion