Chapter 14: Advertising (review quiz)

Which term refers to the public promotion of a product or service?

• mass media

• advertising

• communication

• medium

Which is NOT an example of mass media?

• television

• radio

• newspaper

• textbooks

Which is the main advertising medium used in the United States?

• television

• radio

• billboards

• newspaper

Which advertising medium combines sound, images, and motion?

• radio

• televison

• newspapers

• billboards

Which type of advertising best allows a business to reach a specific target?

• television

• radio

• direct mail

• newspaper

Which is an example of directory advertising?

• phone book ads

• newspaper ads

• billboards

• junk mail

Which is a reason why radio ads may not be as effective as TV or magazine ads?

• They are played too often.

• Many people find them irritating.

• They cannot use images.

• They differ from state to state.

Which is NOT a type of online advertising?

• pop-up ads

• virus protection

• banner ads

• webcasting

Which is the process of selecting advertising media and deciding when ads should appear?

• advertising campaign

• media planning

• mass marketing

• webcasting

Which is a series of ad messages that share a single idea?

• media planning

• advertising agency

• mass media

• ad campaign