IQ #5 MODULE 5&6 MARKETING MANAGEMENT

THE CUSTOMER-CENTERED ORGANIZATION USE THE TRADITIONAL ORGANIZATION CHART AND PUT THEIR CUSTOMERS AT THE BOTTOM.

• TRUE

• FALSE

IT REFERS TO THE PERCEIVED MONETARY VALUE OF THE BUNDLE OF ECONOMIC, FUNCTIONAL AND PSYCHOLOGICAL BENEFITS CUSTOMER EXPECT FROM A GIVEN MARKET OFFERING.

• CUSTOMER-PERCEIVED VALUE

• TOTAL CUSTOMER BENEFIT

• TOTAL CUSTOMER COST

• CUSTOMER VALUE ANALYSIS

IT IS A USEFUL FRAMEWORK THAT APPLIES TO MANY SITUATIONS AND YIELDS RICH INSIGHTS.

• CUSTOMER-PERCEIVED VALUE

• TOTAL CUSTOMER BENEFIT

• TOTAL CUSTOMER COST

• CUSTOMER VALUE ANALYSIS

COMPANY SHOULD BALANCE GIVING IMPORTANCE NOT ONLY TO CUSTOMERS BUT ALSO TO COMPANY AND ITS COLLABORATORS.

• TRUE

• FALSE

CUSTOMERS' SATISFACTION ALSO DEPENDS ON PRODUCT AND SERVICE QUALITY

• FALSE

• TRUE

PEOPLE WHO AUTHORIZE THE PROPOSED ACTIONS OF DECIDERS OR BUYERS

• USERS

• INFLUENCERS

• DECIDERS

• APPROVERS

ONE MARKETING CAMPAIGN IS NEEDED TO ALL TYPE OF CUSTOMERS

• TRUE

• FALSE

SCHOOLS AND HOSPITALS ARE EXAMPLE OF WHAT KIND OF BUSINESS MARKET?

• GOVERNMENT MARKET

• INSTITUTIONAL MARKET

• FOREIGN MARKET

• CONSUMER MARKET

ANAIAH ACQUIRE PRODUCTS AND SERVICES FOR HER OWN CONSUMPTION. WHAT TYPE OF MARKET IS SHE?

• BUSINESS MARKET

• FOREIGN MARKET

• CONSUMER MARKET

• GOVERNMENT MARKET

INFLUENCE, EXPERTISE AND AUTHORITY MUST BE CONSIDER IN WHAT MAJOR INFLUENCE ON BUSINESS BUYER BEHAVIOR?

• ENVIRONMENTAL FACTORS

• ORGANIZATIONAL FACTORS

• INTERPERSONAL FACTORS

• INDIVIDUAL FACTORS