CCINOV8 S11

Selling Bacolod's Piaya to Bicol, Batangas is an example of _______

• Market Development Strategies

• Product Development Strategies

• Penetration Strategies

• Diversification Strategies

Focusing on marketing campaign to encourage its existing customer base to buy more than the usual is an example of _______.

• Market Development Strategies

• Penetration Strategies

• Product Development Strategies

• Diversification Strategies

Disney Corp.'s merchandizing products sold to its movie viewers is an example of

• Market Development Strategies

• Penetration Strategies

• Diversification Strategies

• Product Development Strategies

it is taking a step forward (down) on the value-added chain toward the customers, which in this case, means that the firm also becomes a finished goods wholesaler

• backward integration

• horizontal integration

• forward integration

• none of the above

Fabric Company sells ventures into selling apparel using their manufactured fabrics is an example of

• backward integration

• horizontal integration

• forward integration

• none of the above

Transport cooperative ventures into fuel station aside from its shuttle service is an example of ______

• backward integration

• horizontal integration

• forward integration

• none of the above

Jollibee has created its own commissary is an example of ______

• backward integration

• horizontal integration

• forward integration

• none of the above

One implication of growth is pressure on its workforce because they are spread too thinby the pursuit of growth

• True

• False

Which of the following activities does not help in overcoming pressures on themanagement of the employees?

• communicate with the employees

• provide feedback

• delegate some responsibilities

• none of the above

which activity does not contribute in overcoming pressures on existing financial resources?

• Managing Inventory

• effective financial control

• establish a team spirit

• none of the above