MOCK TEST 3

Search Engine Advertising (SEA):

• Is more tactical than SEO

• ensures the optimization of "free" positioning

• its results will be appreciated in the medium and long term.

The READY framework highlights the importance of…

• The keywords election in a campaign.

• The landing pages stablished.

• The keywords matching.

There is an increasingly close relationship between the user experience (UX) and SEO. This means that:

• The higher the CTR the worse positioning.

• The higher the long-click the better positioning.

• The less pogo sticking the worse positioning.

SEO on-page factors….

• do not depend on oneself or the company.

• weight of 30%-40% in organic positioning.

• weight of 60%-70% in organic positioning.

If the CTR of a SEM campaign is high and the conversion is low,

• The problem is in the structure of the campaign.

• The problem comes from using too generic keywords

• Landing pages must be checked.

Meta descriptions...

• are the extensions of the title tags.

• do not need to include the main keywords.

• never exceed 65 characters.

Ad extensions are set at…

• only account level.

• the account level, campaign level, and/or ad group level

• only campaign level.

Which of the following tool would you use to measure the quality of external links (SEO off-page)?

• Google Search Console

• Screamingfrog

• Majestic

The more specific the keyword, long tail:

• The higher the conversion

• The higher the impressions

• The higher the searches

If Decathlon in its SEM campaign applies broad match or concordance...

• The traffic received will be more curated

• The quality score will increase

• It will dedicate less time in building the campaign