Hospitality and Tourism ICDC Prep 1

Human resources management exists to make sure that every employee in the company is

• Friendly

• Happy

• Productive

• Healthy

Rita is upset with her employer because she always has to work during important holidays. This is an issue most likely associated with which type of workplace diversity?

• Gender

• Religion

• Disability

• Age

Which of the following is a source of secondary data that Angela could use to obtain information about a competitor's promotional activities:

• Statistics in a trade publication's article about the competitor's advertising campaign

• Focus group feedback she obtains from the competitor's former employees

• Survey administered to competitor's customers to determine the effectiveness of its promotional activities

• Interview conducted with the competitor's advertising agency

Which of the following is a website that is likely to provide statistical tourism information for a specific destination:

• The local chapter of the American Marketing Association

• The Farmer's Almanac

• Transportation Security Administration

• The local chamber of commerce

Last year's quarterly sales for Mountain High Ski Resort were as follows: 1st Quarter: $652,276; 2nd Quarter: $947,550; 3rd Quarter: $423,835; 4th Quarter: $345,766. What does the data reveal about the resort's sales?

• The fourth quarter's sales indicate that the resort is experiencing financial problems.

• The resort's peak season occurred during the second quarter.

• The resort failed to meet its annual sales objectives

• D. The combined first and third quarter revenues are over half of the resort's annual sales

Employees can help their employers meet important deadlines by

• following trends.

• resolving complaints

• improving profitability

• staying on task.

What type of market segmentation would be appropriate to use when a hotel targets people who are traveling with their pets?

• Behavioral-benefits sought

• Psychographic-social class

• Demographic-gender

• Mass market

Which of the following types of information should a business keep on file indefinitely:

• Credit card statements

• Cancelled checks

• Invoices

• Federal income tax returns

By maintaining information about a company's copyrights, patents, trademarks, and corporate history, the information management function helps:

• preserve the company's organizational identity.

• serve customers more effectively and efficiently

• maintain the company's building and equipment

• communicate the company's financial position

What component of a computer system is responsible for storing information needed by software applications that are currently in use?

• Web-hosting service

• Central processing unit

• Hard disk drive

• Random access memory