
MKT 202 01
Authored by Xuân Triệu Bò
Other
1st Grade
Used 8+ times

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50 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
There are several reasons why the services sector is increasing in almost all countries around the world. Which is not one of the contributing reasons?
The knowledge-based industries are growing.
Countries are less dependent on agriculture.
Some manufacturing firms are now focusing on marketing services as well.
The construction and manufacturing industries are booming.
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The three broad categories of things processed in services are ____________, ____________, and ____________.
people; physical objects; data
people; organizations; documents
people; data; projects
physical objects; data; documents
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
There are several reasons why the services sector is increasing in almost all countries around the world. Which is not one of the contributing reasons?
The knowledge-based industries are growing.
Countries are less dependent on agriculture.
Some manufacturing firms are now focusing on marketing services as well.
The construction and manufacturing industries are booming.
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is an example of co-production?
Withdrawing from an ATM.
Eating fast food.
Touring an aquarium.
Buying a stereo
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Customers being turned away or having to wait is an implication of which aspect of services?
People may be a part of the service experience.
Intangible elements usually dominate value creation.
Services are often difficult to visualize and understand.
Customers may be involved in co-production.
Most services cannot be inventoried.
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The three additional Ps of services marketing that extend the original four Ps of marketing are _____________, _____________, and _____________.
product; price; place; promotion
prospects; process; people; promotion
physical environment; process; people
prosperity; process; people; promotion
physical environment; prosperity; planning; process
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
QN=2 The three broad categories of things processed in services are ____________, ____________, and ____________.
people; physical objects; data
people; organizations; documents
people; data; projects
physical objects; data; documents
physical objects; organizations
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