MKT 202 01

There are several reasons why the services sector is increasing in almost all countries around the world. Which is not one of the contributing reasons?

• The knowledge-based industries are growing.

• Countries are less dependent on agriculture.

• Some manufacturing firms are now focusing on marketing services as well.

• The construction and manufacturing industries are booming.

The three broad categories of things processed in services are ____________, ____________, and ____________.

• people; physical objects; data

• people; organizations; documents

• people; data; projects

• physical objects; data; documents

There are several reasons why the services sector is increasing in almost all countries around the world. Which is not one of the contributing reasons?

• The knowledge-based industries are growing.

• Countries are less dependent on agriculture.

• Some manufacturing firms are now focusing on marketing services as well.

• The construction and manufacturing industries are booming.

Which of the following is an example of co-production?

• Withdrawing from an ATM.

• Eating fast food.

• Touring an aquarium.

• Buying a stereo

Customers being turned away or having to wait is an implication of which aspect of services?

• People may be a part of the service experience.

• Intangible elements usually dominate value creation.

• Services are often difficult to visualize and understand.

• Customers may be involved in co-production.

• Most services cannot be inventoried.

The three additional Ps of services marketing that extend the original four Ps of marketing are _____________, _____________, and _____________.

• product; price; place; promotion

• prospects; process; people; promotion

• physical environment; process; people

• prosperity; process; people; promotion

• physical environment; prosperity; planning; process

QN=2 The three broad categories of things processed in services are ____________, ____________, and ____________.

• people; physical objects; data

• people; organizations; documents

• people; data; projects

• physical objects; data; documents

• physical objects; organizations

A useful way to distinguish between goods and services is to place them on a continuum from ____________ to ____________.

• practical; impractical

• tangible-dominant; intangible-dominant

• low; high

• reliable; unreliable

QN=7 A movie theater seat is an example of _____________.

• renting durable goods

• closely engaging customers in the service process

• renting portions of a larger physical entity

• he centrality of time to services

Education is an example of a/an _____________ service.

• people-processing

• information processing

• mental stimulus processing

• possession-processing

• physical processing