COT 1

It can be a meal or some other tangible item that a hotel or restaurant provides to its guest. It can also be an intangible service or a hotel or restaurant’s concept.

• Product

• Place

• Price

• Promotion

Is the amount that a hotel charges for its product.

• Product

• Place

• Price

• Promotion

Is the physical location of a business and the site where the reservation for the hotel is made.

• Product

• Place

• Price

• Promotion

Is a model that combines all promotional activities into a plan to manage them together

• Product

• Place

• Price

• Promotion

• Integrated marketing communication

Is the decisions made about how to communicate the product, place, and price of the hotel. It is made up of several promotional activities.

• Product

• Place

• Price

• Promotion

A hotel’s managers must make marketing decisions to help it stand out from its competition. To make these decisions, they must determine all but which of the following?

• what customers want

• when customers want their services

• how to provide services to customers

• how to persuade customers to patronize the hotel

When discussing marketing, what does “product” refer to?

• the location on which the hotel is built

• the hotel’s concept

• the hotel’s advertising

• the price at which rooms are sold