Alternative Marketing _JAB

Which is NOT a type of Alternative Marketing

• Buzz

• Influential

• Guerilla

• Lifestyle

Which type of marketing was featured when talking about this brand?

• Cause

• Experimental

• Guerilla

• Buzz

_____________ is a marketing strategy that directly engages consumers and encourages them to participate in a brand experience.

• Lifestyle

  Marketing

• Buzz

  Marketing

• Experiential marketing

• Cause

  Marketing

There are Pros and Cons to every style of marketing

• True

• False

How much in percentage does the UK spend on advertising compared to the United States?

• around 21%

• around 13%

• around 64%

• around 28%

An ad can consist of one or more types of alternative marketing

(example: Guerrilla and Experimental in the same ad)

• False

• True

Which movie was mentioned in the case study?

• Psyco

• The Exorcist

• The Haunting in the Woods

• The Blair Witch Project

Which of the following brands was highlighted in the presentation as an example of adverse of cause marketing

• Amazon

• Gillette

• Walmart

• Harley Davidson

Alternative marketing can be a cheaper and more effective way to relay your brand message

• True

• False

Which factor is least important to making a successful marketing campaign

• Understanding your brand

• Target Audience research

• Investment

• Good sense of humour