TOURIST BEHAVIOUR (CHAPTER 2)

_________________ is defined as “a short-term movement of people to places some distance from their normal place of residence to indulge in pleasurable activities" (Horner & Swarbrooke 1996).

Choose the right answer.

• Traveller

• Tourism

• Travel

• Hospitality

Tourist behavior is a process involved when individuals or groups select, purchase, use or dispose of products, services, ideas or experiences to satisfy _______________.

• needs and wants.

• services and products.

• decisions and evaluations.

• preparation and experiments

Below are the characteristics of tourism product EXCEPT

• Intangibility

• Perishability

• Inseparability

• Security

What is the meaning of Market Segmentation?

• The process of dividing a market into subsets

• The process of combining a market

• The process of dividing a market into a bigger market

• The step of dividing tourist

Below are the market segmentation variables EXCEPT

• Geographic

• Demographic

• Psychographic

• Psychology

- Attitude

- Belief

- Motivation

- Personality

The above statement demonstrates _______________.

• External influence on tourist behaviour

• Internal influence on tourist behaviour

• External influence on tourism

• Internal influence on tourism

Choose the correct answer for the empty box above:

• Travel preparation

• Travel experiences

• Travel expenses

• Travel preparation and travel experiences

Pick the example of demographics market segmentation?

• 1. Age

• 1. Where the tourist lives

• 1. Personality

• 1. Income.

Service cannot be stored for later sale or use is called __________

These table refers to?

• Gilbert Model

• Solomon Model

• Andreason Model

• Mathieson & Wall Model