Marketing - Distribution

This marketing function involves determining the best methods and procedures to use so that prospective customers can locate, obtain, and use a business’s products and services.

• Selling

• Promotion

• Pricing 

• Distribution

Distribution is successful when

• Products are made available to customers in the right place at the right time in the right quantities

• Products are made available to customers at the right time in large quantities

• Products are made available to customers at the right time and place

• Products are made available to customers

The path a product takes from the producer to the ultimate consumer. It is made up of the organizations and individuals who participate in the movement or exchange of products from the producer to the final consumer.

• Distribution channel

• Intensive distribution

• Wholesale channel

• Selective distribution

The two types of distribution channels are:

• Transportation and inventory

• Wholesale and retail

• Direct and indirect

• Agent and broker

Where does a channel of distribution begin?

• With the industrial user

• With the producer

• With the final consumer

• With the intermediary

Which of the following illustrates a direct distribution channel?

• Producer to retailer to consumer

• Producer to wholesaler to consumer

• Producer to wholesaler to retailer

• Producer to consumer

Which of the following does NOT represent an intermediary in a distribution channel?

• Retailer

• Wholesaler

• Producer

• Agent

Independent businesses that do not own the products they sell. They act as intermediaries by bringing buyers and sellers together.

(a)  

• Agents and brokers
• Retailers
• Wholesalers
• Final consumers

These types of businesses often buy in large quantities from manufacturers, store the goods, then resell them to other businesses.​ ​ (a)  

• Wholesalers
• Retailers
• Final consumers
• Agents and brokers

In an indirect channel of distribution, this type of business is often the last stop between the producer and the final consumer of a product. Sells goods to the customer for personal use​ (a)  

• Retailers
• Final consumers
• Agents and brokers
• Wholesalers