MARKETING SEGMENTATION, TARGETING AND POSITIONING

Which of these are NOT the segmentation variables?

• Demographic

• Behavioristic

• Geographic

• Holographic

Does climate do not cause a big impact on purchasing behavior according to geographic variables?

• True

• False

State one of the psychographic variables.

Is it correct that "forecast segment performance" is the 3rd step in market segmentation decision process?

• True

• False

"Creating the same marketing mix for broad market potential buyer and ignore market segment differences" is the meaning for?

• Concentrated marketing

• Differentiated marketing

• Undifferentiated marketing

• Target marketing

Concentrated marketing can be highly profitable but involve more risk.

• True

• False

Undifferentiated marketing offer more sales than differentiated marketing.

• True

• False

Answer explanation

It is false because obviously differentiated marketing offer more sales because it targets two or more distinct market segment with different marketing mix.

What is the 1st step in market segmentation decision process?

• Develop profiles for each segment.

• Select specific target market segments.

• Identify segmentation bases.

• Forecast segment performance.

Positioning is the ________ of your product in the mind of your customer.