Marketing - Market Research

Marketing - Market Research

12th Grade

14 Qs

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Marketing - Market Research

Marketing - Market Research

Assessment

Quiz

Business

12th Grade

Practice Problem

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Created by

Diana Starn

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14 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Marketing research is used by companies to help do the following:

Determine customers’ attitudes and preferences

Test product features

Learn about competitive products

All of the Above

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

This type of market research is typically designed and conducted by the business itself or by a market research agency on behalf of the business.

Primary market research

Secondary market research

Applied market research

Exploratory market research

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

This type of market research is based on collecting existing data and information which is already available.

Primary market research

Secondary market research

Applied market research

Exploratory market research

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an advantage of using focus groups for market research?

Time consuming

Expensive

Small range of results

Provides in-depth information

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is a disadvantage of using observations for market research?

Increased sales

Improve customer satisfaction

Can be subjective or biased

Better product offerings

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an advantage of market surveys?

Simple to create and gather information

Participants may not take seriously

Findings lack depth

None of the above

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

This type of market research involves an interview with a select group of people

Focus Group

Observations

Surveys

Test marketing

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