ENTRE PRESENTATION

Chapter 1: The Founder Zhang Hongchao

What was the starting capital that Zhang Hongchao received to start his business?

• $10,000

• $5,000

• $1,000

• $500

Chapter 2: Business Idea

What is the MVP of Mixue's product?

• Fresh ice cream

• Shaved ice

• Coffee

• Tea

Chapter 3: Research & Validation

What is the estimated market value that Mixue can reach in Indonesia?

• $575.8 million

• $354.8 million

• $12.8 million

• $100 million

Chapter 4: Winning the Market in China

What is Mixue's strategy for outlet placement in China?

• Focusing on first-tier cities

• Focusing on new first-tier cities

• Focusing on third-tier cities

• Focusing on rural areas.

Chapter 5: Sales and Marketing

Who are Mixue's B2B customers?

• Kids, young employees, and students

• Businessmen/women and investors

• Franchisees and aspiring entrepreneurs

• Housewives and retirees

Chapter 6: Business Operation

How does Mixue compare to its competitors in terms of gross margin?

• Mixue has a higher gross margin than its competitors.

• Mixue has a lower gross margin than its competitors.

• Mixue's gross margin is consistent with the industry average.

• Mixue's gross margin is dependent on sales of beverages.

Chapter 7: Growth and Beyond

What is the main problem faced by Mixue due to the saturation of the market?

• Decreased demand for ice cream and sugary drinks.

• Difficulty in expanding globally.

• Increased competition from other brands.

• Difficulty in maintaining a high gross margin.

Chapter 7: Growth and Beyond

What is the barrier to large-scale operations faced by Mixue?

• A lack of demand for their products.

• Difficulty in finding qualified employees.

• Difficulty in obtaining financing.

• Internal operational problems.