2nd Semester Marketing Final Exam Review

Bridging the gap between producers and consumers is known as __.

• business

• finance

• management

• marketing

What are the four P's of marketing?

• product, price, place, planning

• product, price, promotion, place

• product, planning, promotion, place

• planning, promotion, place, production

The combination of the four P's of marketing is known as the __.

• target market

• marketing mix

• marketing concept

• marketing strategy

A philosophy of conducting business based on the belief that all business activities should be aimed toward satisfying customer wants and needs while achieving company goals is the __.

• marketing factor

• marketing concept

• marketing function

• marketing tactic

A customer is the final user and the consumer is the person buying the product.

• True

• False

Tags

CCSS.RI. 9-10.8

CCSS.RI.11-12.5

CCSS.RI.11-12.8

CCSS.RI.8.5

CCSS.RI.9-10.5

A desire or longing for something that is lacking is know as a __.

• good

• service

• need

• want

The specific group of people you want to reach with your marketing is known as your__.

• marketing people

• mass market

• target market

• market segmentation

Tags

CCSS.RI.11-12.8

CCSS.RI.8.7

CCSS.RI.9-10.7

CCSS.RL.11-12.8

CCSS.RL.9-10.7

Segmentation based on occasion response, rate of use, and loyalty is known as __. (why you buy)

• behavioral

• psychographic

• demographic

• geographic

Segmentation based on age, gender, income level, occupation, life stage, etc. is __ (16 year old female with retail job)

• behavioral

• psychographic

• demographic

• geographic

Segmentation based on location is known as __ (rural, Midwest, suburban, United States)

• behavioral

• psychographic

• demographic

• geographic