Understanding Digital Analytic Concept

There are three components of a measurable goal. Please select the answer that best represents those three components.

• Behavior, amount of change and time

• Achievability, accuracy and time

• Organizational buy-in, behavior and usage in a previous campaign

• Executive sponsorship, amount of change and time

It can be expressed as a raw number (for example, the number of new people entering a store is expected to go up by 5,000 customers) or as a percentage (for example, the number of new people entering a store is expected to increase by 10%) are the examples of _____.

• behavior

• amount of change

• time

• achievability

If you are trying to raise awareness, tracking the impressions, page views, or reach are appropriate. Similarly, if you are trying to drive consumers to a website, then tracking the number of conversions to clicks and visits would be most appropriate.

• Behavior

• Time

• Metric

• Amount of change

Create awareness <--- Reach, Impression, Recall, Share of Voice ---> Views, Impression, Screenshot can be sorted sequentially as _____.

• Objectives, Metric, Key Performance Indicators (KPIs)

• Metrics, Key Performance Indicators (KPIs), Objectives

• Objectives, Key Performance Indicators (KPIs), Metric

• Key Performance Indicators (KPIs), Objectives, Metrics

These are the cross-ecosystem indicators that summarize how marketing is doing relative to specific objectives and desired outcomes.

• Objectives

• Key Performance Indicators (KPIs)

• Metrics

• Behavior

In Facebook, _____ is the percentage of people who saw a post and reacted to, shared, clicked, or commented on it divided by how many people see your post.

• Reach

• Impressions

• Engaged users

• Engagement rate

In Twitter, this is the number of people who have shared your content with their followers.

• Followers

•  Retweets

• Mentions

• Video views

In You Tube, this is the number of times viewers have clicked on the _____ link to show how much they like a particular video.

• Views

• Subscribers

• Likes/dislikes

• Favorites

There are many common earned media metrics that companies can use to measure success. Two of the most common metrics are share of voice and share of conversation. Please select the answer that most closely reflects the difference between these two metrics.

• There is no difference between these two metrics. They are exactly the same

• Share of voice is the percentage of conversation versus a set of competitors and share of conversation is a percentage of conversation versus the entire industry

• Share of voice measures sentiment and share of conversation does not

• Share of conversation only measures the performance of earned media, while share of voice measures earned and social media together

A/B testing is a method to compare at least two different versions of digital advertising or website landing pages in order to determine which one performs better. Please select whether this statement is true or false.

• TRUE

• FALSE