Entrepreneurship_3rd Quarterl_Long quiz

The capacity for innovation, investment and expansion in new markets, products and techniques.

• Business

• Businessman

• Entrepreneur

• Entrepreneurship

Any person who can create something new or something different has already acquired a competitive advantage.

• Business

• Businessman

• Entrepreneur

• Entrepreneurship

They’re able to not only come up with ingenious ideas, but also turn those ideas into profits.

• Creative

• Perseverance

• Persistence

• Self Confidence

Entrepreneurs are dreamers and believe their ideas are possible, even when they seem unattainable.

• Hardworking

• Opportunity Seeker

• Optimistic

• Self Confidence

They genuinely love their work.

• COMMITTED

• DEDICATION

• PASSION

• STRONG PEOPLE SKILL

They have endless curiosity to discover new or different ideas and see whether these ideas will work in the marketplace.

• CURIOSITY

• HARDWORKING

• OPPORTUNITY SEEKER

• SELF CONFIDENCE

Delta Motorworks markets its cars based on the age, gender, and income of its customers. Which of the following types of market segmentation is evident here? 

• Geographic segmentation
• Benefit segmentation
• Occasion segmentation
• Demographic segmentation

"Many companies today are localizing their products, advertising, promotion, and sales efforts to fit the needs of individual regions, cities, and neighborhoods." This is an example of ________.

• Geographic segmentation
• Product diversification
• Branding
• Psychographic segmentation

________ involves dividing a market into smaller segments of buyers with distinct needs, characteristics, or behaviors that might require separate marketing strategies or mixes. 

• Mass customization
• Market targeting
• Market segmentation
• Differentiation

Which word best describes PLACE in the marketing mix?

• shelf height
• shopping mall
• distribution channel
• Auckland city