Which of the following is an example of data mining in e-commerce?

(a) Sending promotional emails

(b) Tracking website traffic

(c) Choosing website colors

(d) Creating a company logo

• a

• b

• c

• d

How can e-commerce businesses use data mining to enhance customer experience?

(a) By changing product prices frequently

(b) By analyzing customer purchase patterns

(c) By redesigning the website layout

(d) By increasing shipping costs

• a

• b

• c

• d

What is the benefit of using data mining in e-commerce for personalized recommendations?

(a) It reduces website loading time

(b) It enhances customer engagement

(c) It decreases product variety

(d) It limits customer choices

• a

• b

• c

• d

In e-commerce, data mining helps businesses in predicting:

(a) The weather conditions

(b) Customer preferences and trends

(c) Political events

(d) Global economic changes

• a

• b

• c

• d

Which of the following is NOT a goal of using data mining in e-commerce?

(a) Improving decision-making

(b) Enhancing customer satisfaction

(c) Eliminating all customer choices

(d) Increasing sales

• a

• b

• c

• d

What role does data mining play in inventory management for e-commerce businesses?

(a) It helps in designing logos

(b) It monitors and predicts product demand

(c) It focuses on website aesthetics

(d) It increases shipping costs

• a

• b

• c

• d

How does location-based advertising in e-commerce target customers?

(a) Randomly

(b) Based on their age

(c) Using their geographical location

(d) Through their favorite color

• a

• b

• c

• d

What is the primary benefit of using location-based advertising for e-commerce businesses?

(a) Increased shipping costs

(b) Better targeting of potential customers

(c) Slower website performance

(d) Reduced product variety

• a

• b

• c

• d

Why is personalization important in location-based advertising for e-commerce?

(a) It makes ads more expensive

(b) It helps create relevant and engaging content

(c) It confuses customers

(d) It slows down website loading times

• a

• b

• c

• d

What is one potential downside of location-based advertising?

(a) Improved customer engagement

(b) Invasion of privacy concerns

(c) Faster delivery times

(d) Lower product prices

• a

• b

• c

• d