Digital Marketing Quiz

What is Digital Marketing?

• Digital marketing is the marketing of Digital products

• Digital marketing is marketing using Technology

• Digital marketing is a type of marketing that uses the Internet and online based digital technologies to promote products and services

What does SEO stand for?

• Search Engine Optimization

• Social Engine Optimization

• Sales Enablement Optimization

• Search Engine Operation

What is pay-per-click (PPC) advertising?

• Optimizing a website's content for search engines

• Creating high-quality backlinks to a website

• Paying each time a user clicks on an ad

• None of the above

What is the purpose of a landing page in digital marketing?

• To display advertisements

• To sell products directly

• To capture leads and convert visitors into customers

• To provide customer support

Which social media platform is known for its character limit of 280 characters per tweet?

• Facebook (Meta)

• Instagram

• Twitter

• Linkedin