ESB-V2 DAY#141 ASSESSMENT

A target market identifies the _________ group to which a company markets its products and services. [Target Market, Value Proposition, and Pricing]

A ____________ proposition is a statement that explains why a customer should do business with a company. [Target Market, Value Proposition, and Pricing]

__________ data is more accurate and reliable compared to secondary data. [Primary and Secondary Data]

Secondary data often contains personal ______. [Primary and Secondary Data]

A(n) _________ competitor is a business that sells similar products or services as another business. [Evaluate Competition]

A(n) ___________ competitor is a business that sells different products or services but is similar enough to be competitive with another business. [Evaluate Competition]

A SWOT analysis documents a company’s strengths, weaknesses, ___________, and threats. [SWOT Analysis]

Financial limitations would be an example of a ___________ in a SWOT analysis. [SWOT Analysis]

Mark designs logos for businesses in his city. He mostly works with local bakeries. What is Mark’s target market?

• Females, ages 13-19

• Males, ages 20-40

• Kids, ages 2-12

• Adults, ages 25-60

Josie is a teenage girl who wants to start a jewelry-making business. Her target market is females, ages 10-14. What price should she charge per necklace that she sells?

• Between one and ten dollars

• Between ten and twenty dollars

• Between twenty and thirty dollars

• Between thirty and forty dollars