Sponsorship, Product Placement, Endorsement

A written agreement that is enforceable by law

• Contract

• Exclusive Sponsorship Rights

• Exploit the Sponsorship

• Ambush Marketing

What must smaller businesses have to compete with larger businesses for a sponsorship opportunity?

• Publicity
• Brand awareness
• Budget
• Exclusive rights

What do sponsors want to accomplish by putting their company logos on NASCAR automobiles?

• Contracts
• Entertainment
• New leads
• Brand recognition

Which sport does this brand sponsor:

• Swimming

• Football

• Tennis

• Boxing

Which sport does this brand sponsor:

• Basketball

• Cricket

• Tennis

• Badminton

Which sport does this brand sponsor:

• Basketball

• Cricket

• Golf

• Badminton

Choose 1 disadvantage of Sponsorship

• Promoting brand’s image

• Enhances customer relationships

• High cost / expensive

• Increases brand awareness

Choose 1 example of Sport Sponsorship

• A brand logo printed on a team’s jersey

• University sponsorship

• Olympic games campaign

• Donation

Social media is expected to be an important part of the development of advertising on mobile devices

• True

• False

Young people are more likely to use products endorsed by celebrities they identify with

• True

• False