IMC II

Integrated marketing communications involves the

coordination of all forms of

marketing communications in a/an ______ program that maximizes the impact

on the intended audience market.

• Long

• Unified

• Advertising

• Sales

Which of the following is NOT an element of integrated marketing?

• Sales promotions

• Event marketing

• Media advertisement

• Packaging

When a company write their marketing objectives, they must be?

• Measurable

• Realistic

• Quantifiable

• All mentioned

IMC begins with profiling the Customer

• True

• False

Sales promotion are designed to?

• influence customer awareness

• reduce manufacturing costs

• create brand awareness

• stimulate immediate sales of a product

All of the following except _____ are examples of new media :

• Blogs

• Email

• Newspaper

• Online gaming

The degree to which the elements of an ad are meaningful, useful, or valuable to

the consumer” refers to....

• Information

• Relevance

• Interpretation

• Divergence

What is described as a company’s target audience?

• The group of persons who buy a product

• The group of persons who like a specific product

• The group of persons who have already purchased a product

• The group of persons the company aims to advertise to

All modern organization utilizes different media to marketing communication

forms to promote their offering

• True

• False

Draw the communication model