Store Lesson 13 Promotion

"______" encompasses many activities and

methods, but all are geared toward the same goal ­informing customers as to why they should purchase products and encouraging them to do so.

• Advertising

• Promotion

• Sales

• Marketing

Promotion is important because

• keeps prices low

• keeps people coming in to make

  purchases

• keeps competition down

• keeps people away from other stores

__________ PROMOTION refers to

promotional efforts that say something positive about a business.

• Institutional

• Sales

• Product

• Consumer

Sales promotion include which of the following promotion?

• Product

• Institutional

• Direct

• Consumer

Of all the different types of

promotion, our SBE is

probably the most familiar with

consumer promotion include:

• Displays

• Sweepstakes/contests

• Point-of-purchase promotion

• All of the above

PREMIUM is a free item given to a customer who has

purchased another product-a gift of sorts.

• True

• False

______ refer to money that the customer can

receive off their purchase after they have bought the product.

• Rebate

• Coupons

• Discounts

• Premium

Which of the following allow customers to try a product before purchasing?

• Rebate

• Display

• Sample

• Customer Loyalty Marketing

POINT-OF-PURCHASE PROMOTIONS are promotional strategies carried out at the time of a customer's purchase.

• True

• False

SPECIAL PROMOTIONS

include promotional

strategies that are not

routine, such as...

• fashion shows

• guest appearances

• book signings

• all of the above