Marketing year 12

Which of these is NOT part of the PRODUCT part of the marketing mix?

• Branding

• USP

• Level of quality

• Its cost

What does USP stand for?

• Unlimited Sales Price

• Unique Special Policy

• Unique Selling Point

• Useful Selling Price

What is a MARKETING MESSAGE ?

• The 7Ps

• A social media post

• What message we want to give the customers in the promotion that we do

• Where we advertise

Which of these is NOT a type of PRICE ?

• Penetration

• Competition

• Premium

• BOGOF

What is PREMIUM pricing ?

• When you charge a low price for your product

• When you charge a higher price as the product is higher quality

• A special offer

• Pricing done at special times of year (e.g. Xmas)

What is PENETRATION pricing ?

• Where the price starts low for a short period of time and is then increased.

• Where the price is high to start with

• Pricing that is used for expensive products

• Where you add a % onto the cost of the product

What is PSYCHOLOGICAL pricing ?

• Pricing that makes a product look good quality

• A price that is a special offer

• Pricing that is the same as competition

• Pricing that makes the product seem better value. E.g. 99p not £1

PLACE in the marketing mix refers to...?

• How the product is distributed - e.g. from maker to shop to customer

• Where the shop is

• How it is made

• How quick it takes to deliver the product

PEOPLE in marketing mix refers to...?

• Customers

• Social media likes

• The staff who work in the business

• Online customers

PROCESS in the marketing mix refers to....?

• How the product is packaged

• Who helps the customer

• How long it takes to get the product once bought

• What happens when the customer buys. E.g. pays online with a card and then...