REVISION FOR QUIZ PMK2243

_____ is whole process of planning, producing, placing, and promoting a company’s products in a worldwide market.

• Retailing

• Management

• Marketing

• Global Marketing

There are several globalization benefits such as _____, improved quality of products and programs, enhanced customer preference, and increased competitive advantage on a global basis.

• competitors

• cost reduction

• resources

• materials

_____ market is one of the reasons why global marketing is imperative.

• Competitive

• Profitable

• Emerging

• Emergency

One of the characteristics of a developed market is _____ economic growth.

• strong

• poor

• increasing

• decreasing

Reduction of _____ is one of the way to access to global customers.

• price

• communication

• barriers

• competition

In globalization, two things that moving apart can be known as _____.

• convergence

• divergence

• region

• separation

The second last stage in eveolution of global marketing is _____ marketing.

• domestic

• international

• multinational

• export

_____ is sometimes associated with attitudes of national arrogance.

• Regiocentric

• Ethnocentric

• Geocentric

• Polycentric

_____ marketing begins with unsolicited orders from foreign customers.

• International

• Domestic

• Export

• Global

In _____ orientation, it explained the views of the entire world as a potential market and strives to develop integrated global strategies.

• ethnocentric

• regiocentric

• polycentric

• geocentric