KC: Consumer Market Definition

Which amongst the following explains what Consumer Market Definition is?

• The space that a brand wants to own in the consumer’s mind.

• The declaration of the population of individuals or businesses who the business may potentially serve.

• The particular group/s of consumers that the brand will serve.

• All

• None

It is what a Consumer feels or gains from using a product or service. It is an emotional (i.e. a feeling) and/or functional

• Psychographic Variables

• Benefit

• Solutions

• Consumer Feedback

Is a requirement that must be addressed for a consumer to be fulfilled. This is linked to a consumer’s core reason for being.

• Solutions

• Brand Proposition

• Need

• Behavioral Variables

• Psychographic Variables

Is a map of the business’s direct and indirect competitors both current and potential.

• Competitive Landscape

• War Games

• Market Share

• Panel Data

In the Competitive Landscape Framework, what should be in BOX A?

• Secondary Benefit

• Consumer Need

• Primary Benefit

• Your Product

• Product Group

In the Competitive Landscape Framework, what should be in BOX B?

• Secondary Benefit

• Consumer Need

• Primary Benefit

• Your Product

• Product Group

In the Competitive Landscape Framework, what should be in BOX C?

• Secondary Benefit

• Consumer Need

• Primary Benefit

• Your Product

• Product Group

In the Competitive Landscape Framework, what should be in BOX D?

• Secondary Benefit

• Consumer Need

• Primary Benefit

• Your Product

• Product Group