BAC2624 Topic 4

BAC2624 Topic 4

University

5 Qs

quiz-placeholder

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BAC2624 Topic 4

BAC2624 Topic 4

Assessment

Quiz

Other

University

Practice Problem

Easy

Created by

Hamsatulazura H

Used 1+ times

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5 questions

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1.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Three major influences on pricing decisions are ________.

competition, costs, and customers

competition, demand, and production efficiency

continuous improvement, customer satisfaction, and supply

variable costs, fixed costs, and mixed costs

2.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

For long-run pricing decisions, using stable prices has the advantage of ________.

minimizing the need to monitor competitor's prices frequently

reducing the need to change cost structures frequently

reducing competition

helping to build buyer-seller relationships

3.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which of the following explains the cost-plus approach to pricing decisions?

arriving at a price for the product based on the competitive pricing prevalent in the market

arriving at a price based on the perceived value to a customer given the cost of design and added features

arriving at a price based on the demand and supply trends in the market

arriving at a price that earns a target return on investment

4.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which of the following is true of target pricing?

it is used for short-term pricing decisions.

it is one form of cost-based pricing.

a price is an estimate of customers' perceived value of the product.

a price is calculated by adding a markup component to the cost base.

5.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which of the following identifies an estimated price customers are willing to pay and then computes the cost to be achieved to earn the desired profit.

Cost-plus pricing

Target costing

Kaizen costing

Peak-load costing

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