BAC2624 Topic 4
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Other
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University
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Practice Problem
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Easy
Hamsatulazura H
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5 questions
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1.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Three major influences on pricing decisions are ________.
competition, costs, and customers
competition, demand, and production efficiency
continuous improvement, customer satisfaction, and supply
variable costs, fixed costs, and mixed costs
2.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
For long-run pricing decisions, using stable prices has the advantage of ________.
minimizing the need to monitor competitor's prices frequently
reducing the need to change cost structures frequently
reducing competition
helping to build buyer-seller relationships
3.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Which of the following explains the cost-plus approach to pricing decisions?
arriving at a price for the product based on the competitive pricing prevalent in the market
arriving at a price based on the perceived value to a customer given the cost of design and added features
arriving at a price based on the demand and supply trends in the market
arriving at a price that earns a target return on investment
4.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Which of the following is true of target pricing?
it is used for short-term pricing decisions.
it is one form of cost-based pricing.
a price is an estimate of customers' perceived value of the product.
a price is calculated by adding a markup component to the cost base.
5.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Which of the following identifies an estimated price customers are willing to pay and then computes the cost to be achieved to earn the desired profit.
Cost-plus pricing
Target costing
Kaizen costing
Peak-load costing
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