Stukent Review

Process of communicating with potential customers to promote a product or service.

• advertising

• messaging

• brand management

• sales

The process of communicating a company's value to customers.

• brand management

• merchandising

• promotion

• marketing

Distinctive name, words, design, logo, mark, or a combination of these elements that create company or product identity and that separate the company or product from competitors.

• advertisement

• sales

• brand

• merchandising

Diverse groups of consumers participating in guided discussions conducted to better understand customer perception of a particular product or service.

• customer advocacy

• focus groups

• media planning

• test markets

Process of promoting a product in a retail environment, including the visual display in stores.

• sales

• brand management

• marketing

• merchandising

Efforts made by a company to shape the way audiences perceive the company; how a brand is seen by the public (public image) can have an effect on the brand's actions

• media planning

• public relations (PR)

• sales promotions

• market research

Identified groups of consumers most likely to purchase your product or service

• target audiences (markets)

• test markets

• web analytics

• marketing research

A selected group of consumers, often in a common geographic location, introduced to a product, service, or messaging strategy before a full-scall marketing plan is launched.

• target audiences (markets)

• test markets

• web analytics

• market research

Short-term activity that provides incentives to potential customers and that is intended to help increase sales or create awareness of a product or service.

• branding

• distribution

• media planning

• sales promotion

What are the 5 different types of Instagram ads?

• Photo, video, carousel, story, slideshow

• Giveaway, story, GIF, photo, video

• Meme, video, GIF, infographic, story

• Photo, carousel, meme, slideshow, giveaway