Carlsberg Persuasive Training

Which persuasion elements best describes "connection"?

• Ethos

• Pathos

• Logos

• Kratos

Which persuasion element best describes "credibility"?

• Vamos

• Pathos

• Ethos

• Logos

Which persuasion element best describes "content"?

• Logos

• Protoss

• Pathos

• Ethos

Ethos is about; What you say and....

• How you say

• What you show

• Why you say

• Who you show

Pathos means using _____ in our presentations.

• Facts

• Data

• Stories

• Logic

Logos means to ensure our content is...

• Clear & Structured

• Logical & Factual

• clearly described through drawings of our logo

Select the Hooks that we've learnt today (Select more than one)

• Question

• Startling Fact

• Statement

• Imagine

Select the Hooks that we've learnt today (More than one)

• Quote

• Short Story

• Demonstration

• Analogy

When we're giving an Impromptu Speech we want to be like..

• Ali

• Abu

• Alibu

• Malibu

What is the Structure of an Impromptu Speech?

• PRESS

• PRES

• PREP

• PREE