RTP Unit 4

3 key focus when planning a marketing strategy excludes

• timing

• market segmentation

• target marketing

• target audience

Which of the following is NOT a major segmentation variable?

• Geographic

• Demographic

• Behavioural

• Physiological

Which of the following types of advertisement is commonly used for fundraising purposes?

• Shock advertisement

• Funny advertisement

• Sympathy advertisement

• Teaser advertisement

Brand positioning process involves

• identifying the brand's direct competition

• creating impression in consumers' minds

• allows consumers to recognise the brand

• subset of marketing

Guerilla marketing aims to

• blends effortlessly into environment

• spend some time alone with customers

• win customers' attention by element of surprise

• go where people are

Purpose of persuasive advertising is to

• capture attention

• generate reassurance of customer's interest

• encourage actions

• create desire

A brand's advertising budget often depends on

• month

• advertising reach

• stage in product life cycle

• occassion

Two aims of product storytelling are

• unpredictability

• product differentiation

• media types

• create emotional touchpoints

Impact of product storytelling are

• organization culture

• emotional touchpoints

• customers

• create perceived value

Which of the following is NOT a technique of product storytelling?

• Use time to evoke emotion

• Build conflict and resolution

• Craft a fake story in the product

• Make the product a best seller