Fundamentals on Digital Marketing

What are the advantages of digital marketing over traditional marketing?

• More expensive

• Harder to measure

• More time-consuming

• More targeted and measurable

What is a marketing funnel?

• consumer-focused marketing model that illustrates the theoretical customer journey toward the purchase

• A tool for customer support, commonly used in digital marketing

•  A customer journey representation used to create ads

•  None of the above

What is SEO and how does it work?

• Search Engine Optimization; the process of optimizing a website to rank higher in search engines

•  Social Engine Optimization; the process of optimizing a website for social media

•  Sales Engine Optimization; the process of optimizing a website for sales

• None of the above

What is a landing page and why is it important for digital marketing?

• None of the above

• A page on a website that lists all the products and services; it helps improve SEO

• A page on a website that contains information about the company; it helps improve brand awareness

• A web page designed specifically for a marketing campaign; it helps increase conversion rates

What are the advantages of influencer marketing?

• All of the above

•  Increased website traffic, higher conversion rates, and better customer suppor

•  Increased brand awareness, higher engagement rates, and better targeting options

•  Increased sales, higher profit margins, and better customer loyalty

What is a customer persona?

•  A fictional character that represents a typical customer for a business

• A real customer who provides feedback and suggestions to a business

• A business partner who helps promote a product or service

• None of the above

What is a bounce rate?

• None of the above

• The percentage of website visitors who return to a site after viewing only one page

• The percentage of website visitors who leave a site after viewing multiple pages

• The percentage of website visitors who leave a site after viewing only one page

What is a keyword?

• A word or phrase that describes a product or service

• A word or phrase that businesses use to target specific audiences

• A word or phrase that users type into search engines to find information

•  All of the above

What is the purpose of a Google Ads campaign?

• To increase website traffic

• To increase brand awareness

• To generate leads or sales

• All of the above

What is a keyword in Google Ads?

• The text that appears in the headline of an ad

•  A specific word or phrase that triggers an ad to appear

• The URL of the landing page that an ad leads to

• None of the above