
11 BUS - U1T2 - WK2
Authored by Craig de Courcey
Business
11th Grade
Used 3+ times

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8 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
__________ innovation, involves the harnessing of new technology and a new business model simultaneously. Creates an entirely new and non-existent market segment.
incremental
disruptive
radical
architectural
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
___________ innovation - taking the components of a product and reassembling or redesigning them in a new way to introduce a new market.
incremental
radical
disruptive
architectural
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
_______ innovation happens when a smaller business with fewer resources is able to successfully challenge an established business in the market by focusing on the market segment that is overlooked and then moving into the mass market.
incremental
radical
disruptive
architectural
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
_________ innovation occurs over time through a series of small improvements
incremental
radical
disruptive
architectural
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following does not form part of Maslow's Hierarchy of Needs?
Esteem
Hygiene
Self-Actualisation
Safety
6.
FILL IN THE BLANK QUESTION
1 min • 1 pt
Customers, suppliers, interest groups and competitors are factors of the _________ environment.
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which factor is part of a PEST Analysis?
External
Environmental
Economic
Ethical
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