SWOT ANALYSIS

Strengths and opportunities are external.

• True

• False

Strengths are only tangible factors within a business.

• True

• False

The location of the business is a possible strength factor.

• True

• False

Business culture is the ‘way things are done’ in the business.

• True

• False

Brand equity is an intangible factor in a business.

• True

• False

Threats are external factors in a business.

• True

• False

Threats can also be analysed using a PESTLE analysis.

• True

• False

SWOT matrix is to show the interconnectivity of S,W,O,T elements.

• True

• False

Competitors in the market are an example of a weakness.

• True

• False

Expanding into other countries is a strength for the business.

• True

• False