AQA A Level Business - Marketing - Objectives

Marketing provides the link between a business and the ..................

The exchange process typically involves an individual or organisation looking to satisfy a need or want by acquiring a good or service in exchange for..........

Relationship marketing looks to build what type of relationship between a company and its customers?

• Profitable

• Short term

• Transactional

• Long term

Do you think marketing is an art or a science?

• Art

• Science

What is the best definition of a market?

• A place, real or virtual, where buyers and sellers come together

• A place in the centre of town where you can buy vegetables

• A process by which companies create value for customers

• A way of satisfying customers in order to create value

Marketing objectives need to be SMART. What does this acronym stand for?

• Specific, marginal, acceptable, respectable and timed

• Specific, measurable, adequate, relevant and time bound

• Specific, marketing, achievable, relevant and time bound

• Specific, measurable, affordable, relevant and timed

• Specific, measurable, achievable, relevant and time bound

A marketing objective might include sales. Sales can be measured in terms of what?

• Sales value and sales units

• Sales volume and sales performance

• Sales value and sales volume

• Sales volume and sales growth

Market share is calculated how?

• $\left(Total\ market\ sales\ \div\ Sales\ of\ the\ product\right)\times100\%$

• $\left(Sales\ of\ the\ product\ \div\ Total\ market\ sales\right)\times100\%$

• Change in sales $\left(Change\ in\ sales\ in\ given\ period\ \div\ Existing\ sales\right)\ \times100\%$

Operations, overall strategy, finance, human resources and business objectives. These are examples of internal or external influences on marketing?

• External

• Internal

Technology, social, economic, political, competition and legal. These are examples of internal or external influences on marketing?

• External

• Internal