AQA A Level Business - Marketing - Objectives

AQA A Level Business - Marketing - Objectives

11th - 12th Grade

11 Qs

quiz-placeholder

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AQA A Level Business - Marketing - Objectives

AQA A Level Business - Marketing - Objectives

Assessment

Quiz

Business

11th - 12th Grade

Medium

Created by

Mr. J. Cumming

Used 285+ times

FREE Resource

11 questions

Show all answers

1.

FILL IN THE BLANK QUESTION

1 min • 1 pt

Marketing provides the link between a business and the ..................

2.

FILL IN THE BLANK QUESTION

1 min • 1 pt

The exchange process typically involves an individual or organisation looking to satisfy a need or want by acquiring a good or service in exchange for..........

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Relationship marketing looks to build what type of relationship between a company and its customers?

Profitable

Short term

Transactional

Long term

4.

MULTIPLE CHOICE QUESTION

30 sec • Ungraded

Do you think marketing is an art or a science?

Art

Science

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the best definition of a market?

A place, real or virtual, where buyers and sellers come together

A place in the centre of town where you can buy vegetables

A process by which companies create value for customers

A way of satisfying customers in order to create value

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Marketing objectives need to be SMART. What does this acronym stand for?

Specific, marginal, acceptable, respectable and timed

Specific, measurable, adequate, relevant and time bound

Specific, marketing, achievable, relevant and time bound

Specific, measurable, affordable, relevant and timed

Specific, measurable, achievable, relevant and time bound

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A marketing objective might include sales. Sales can be measured in terms of what?

Sales value and sales units

Sales volume and sales performance

Sales value and sales volume

Sales volume and sales growth

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