Marketing Perceptions & Marketing Overview
Authored by Julia Ng
Professional Development
University
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18 questions
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1.
MULTIPLE SELECT QUESTION
10 sec • 1 pt
1. Marketing is another word for advertising.
Strongly agree
Agree
Disagree
Strongly disagree
2.
MULTIPLE SELECT QUESTION
10 sec • 1 pt
2. People who are successful at marketing are highly creative, but not that good with numbers.
Strongly disagree
Disagree
Strongly agree
Agree
3.
MULTIPLE SELECT QUESTION
10 sec • 1 pt
3. One of the goals of marketing is to attract new customers by promising superior value.
Strongly agree
Strongly disagree
Agree
Disagree
4.
MULTIPLE SELECT QUESTION
10 sec • 1 pt
4. Generating new customers is more important than retaining existing customers
Agree
Disagree
Strongly agree
Strongly Disagree
5.
MULTIPLE SELECT QUESTION
10 sec • 1 pt
5. Staff in marketing tend to have little interaction with staff from other areas within a firm.
Strongly agree
Disagree
Strongly disagree
Agree
6.
MULTIPLE SELECT QUESTION
10 sec • 1 pt
6. Marketing is more art (creative) than science (analysis).
Strongly agree
Disgaree
Strongly disagree
Agree
7.
MULTIPLE SELECT QUESTION
10 sec • 1 pt
7. Marketing tasks are fairly simple, particularly compared to complex roles like finance and law.
Agree
Strongly agree
Disagree
Strongly disagree
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