Marketing Management

   Increasing the features and quality you offer is a decision made by which marketing mix?

• Product

• Price

• Place

• Promotion

Public Relations is managed by which marketing mix?

• Product

• Price

• Place

• Promotion

Newsletters, catalogues, and invitations to organization-sponsored events are most closely associated with the marketing mix activity of:

• Pricing

• Product development

•  Distribution

• Promotion

Which of the following is NOT part of the external marketing environment?

• Political

• Product

• Legal

• Socio-cultural

  The                  of a product mix refers to how many variants are offered of each product in the line.

• Width

• Depth

• Length

• Consistency

   Sigma-Sunco has decided to introduce its new sunscreen eye drops in a limited market consisting of only two cities and closely monitor the reactions of potential customers to the product and marketing program. This is called

• Diffusion analysis

• Concept test

• Use test

• Test marketing

 The                  of the product mix refers to how closely related the various product lines are in end use, production requirements, distribution channels, or some other way.

• Consistency

• Width

• Depth

• Length

   The                  is a tool for identifying ways to create more customer value.

• Value chain

• Brand loyalty index

• Customer survey

• Promotion channel

The customer will judge the offering by three basic elements:                 , services mix and quality, and price.

• Performance

• Price

• Salespeople

• Product features and quality

   Marketers have traditionally classified products on the basis of three characteristics:

                , tangibility, and use.

• Customer value hierarchy

• Expected

• Augmented

• Durability