Chapter 5 Quiz

What is the anchor text of this link: <a href=“http://jane.com”>Fashion deals</a>?

• Fashion deals

• <a href>

• </a>

• “http://jane.com”

 I place the following link on my website: <a rel=“nofollow” href=“http://jane.com”>Fashion deals</a>. How will this link be treated differently by the search engines than the link in question 1?

• The link will show up as an “unsecured” link

• Instead of navigating the current window to jane.com, it will create a new window for jane.com

• The link will not pass link authority to jane.com

• The link will be used for an image rather than show anchor text

You have a website that sells widgets, and you have a category page specifically for blue widgets. After some extensive outreach efforts, you are able to gain 100 links to your blue widgets category page, but no links to your homepage. How will these new links affect the rankings of your homepage on relevant searches?

• They will improve homepage rankings on searches for red widgets but damage rankings on searches for yellow widgets

• They will improve homepage rankings

• They will have no effect on homepage rankings

• They will damage homepage rankings

Two competing websites have the same number of links. Website A received all of its links between January 2016 and January 2017. Website B received its links from January 2016 to the present. Which website is likely to rank higher today for a search that is equally relevant to both sites?

• Website A, because of legacy rankings (it was ranked higher in the past, and Google will continue to rank it higher regardless of current status)

• Website A, because it initially had a faster pace of link generation

• Website B, because it has higher link freshness

• They will be equally ranked, so Google will determine the higher-ranking site by random selection

Why is receiving 100 links from 10 different websites better than receiving 100 links from the same website?

• Search engines only register one link from any given domain, so they only count the 100 links from the same site as a single link

• Many links from the same website are a signal of black-hat SEO

• Links from 10 websites mean a higher link diversity than links from one website

• Links from 10 websites are more likely to generate social sharing

An editorial link is:

• A link created in a quid pro quo agreement with another website owner

• A link created by submitting one’s own site to a directory or local business archive

• A link created by a newspaper editor

• A link created voluntarily by another website owner because he/she values the website’s content

Sending out press releases to entice news organizations to do a story about a company can result in links from these news organizations’ websites. These links would be considered:

• Manual links

• Nofollow links

• Manufactured links

• Editorial links

Writing a blog post for someone else’s blog and including links to one’s own site would give a website what kind of links?

• Manual links

• Editorial links

• Manufactured links

• Nofollow links

Content marketing differs from advertising in that:

• Advertising content requires more time and energy to create

• It is illegal to pay for distribution of content marketing

• Content marketing is meant to entice readership/viewership on its own merits

• Content marketing cannot contain calls to action

A major advantage of creating content specifically with the goal of ranking well for a popular search phrase is that:

• The content will have built-in distribution

• The content is not likely to have any competition

• Earning high organic rankings typically happens instantaneously

• A high conversion rate is almost guaranteed from search engine traffic