Displaying products to maximise sales

What is the primary purpose of an effective retail floor plan?

• To make the store look more spacious

• To guide customers to specific areas of the store

• To help employees find products easily

• To clean the floors better

Which of the following is a way for retailers to maximise product exposure?

• Placing products randomly in the store

• Keep products hidden where customers don't see them

• Creating end-cap displays

• Placing unrelated products together

How can a retail store simplify the viewing and buying process for customers?

• By organising products randomly

• By placing high-demand products at the front of the store

• By keeping shelfs disorganised

• By providing self-checkout and mobile payment options

What is an important aspect of proper labelling?

• Use small fonts and no colours

• Providing unclear instructions

• Using bold colours and unique fonts to attract attention

How can proper labelling help with cross-selling other items?

• By displaying unrelated products next to each other

• By suggesting how a product can be used with other items

• By hiding product information from customers

How can retailers improve customer flow?

• Placing high-demand products at the front of the store

• Encouraging customers to walk sideways

• Placing unrelated products together in the same area

• Directing customers to products by placing high-profit items in high-traffic areas

How do retailers encourage impulse purchases?

• By placing impulsive items near the check-out counter

• By placing impulsive items at the back of the store

• By hiding impulsive items throughout the store