RDM Unit 1, 2 and 3

To be effective in marketing your products to customers you need to be highly

• creative

• dependable

• flexible

• versatile

Retail marketing is a bridge between customers and

• merchandise

• price

• promotion

• product

Retail marketing has the advantage of boosting

• sales

• profits

• service

• quality

Healthy competitive environment is important because it helps to

• keep service quality high

• increase the selection of products available

• increase the sales of the store

• keeps the purchasing cost down

What type of store format is large and offers extensive assortment in variety of goods organised in separate sections such as paint, stationery, garments etc

• Hypermart

• Supermarket

• Department store

• Specialty store

Which of the following is a huge advantage of running a department store?

• Reasonable price

• High turnover

• Gives people a spacious feeling

• Economic of scale

What advantage does a discount store have over other store formats?

• Efficient distribution methods

• Beautiful decor

• Good quality product

• Good customer service

Disadvantage of a specialty store?

• Rather cheap looking

• Not convenient

• Lack of variety

• Ridiculously small store so shopping experience not ideal

What is the characteristic of a boutique store?

• Affordable pricing

• Good variety of merchandise

• Personalized service and products

• Pretty convenient

What's the difference between a hypermarket and a supermarket?

• Just the size

• Hypermarket sells its products more expensive

• Hypermarket sells a bigger varieties of groceries stuff

• A hypermarket is basically a supermarket and department combined