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SEM I 4.03 New

Authored by Barquell Rivers

Life Skills

10th Grade

Used 16+ times

SEM I 4.03 New
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18 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is sport/event sponsorship one of the fastest growing promotional activities today?

There is no risk involved with sport/event sponsorship.
Fans are not willing to patronize a sponsoring company.
People are receptive to companies that sponsor their teams/events.
Many teams/events would not be able to survive without sponsorship.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Proper exploitation of sport/event sponsorships encourages

ambush marketing
people to buy products
competition
sponsorship clutter

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an accurate statement about sponsorship opportunities:

Opportunities exist everywhere and in all sizes.
Only large businesses can afford sponsorship fees.
Sponsorships with major league teams/events are the most profitable.
Opportunities are only available in major cities.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why do small, local businesses typically sponsor local or regional teams and events rather than national or international events?

It is more difficult to exploit the sponsorship.
Sponsorship at a national level is too costly.
They want to reach the people who buy their products.
National teams and events are interested only in international business sponsors.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What must smaller businesses have to compete with larger businesses for a sponsorship opportunity?

Publicity
Brand awareness
Budget
Exclusive rights

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What do sponsors want to accomplish by putting their company logos on NASCAR automobiles?

Contracts
Entertainment
New leads
Brand recognition

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

If Coca-Cola is the only soft drink sponsor of your favorite team, Coca-Cola is considered a(n) _________ sponsor.

dynamic
large-business
sole
exclusive

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