Marketing Applications Unit 5 Review Part 1

When customers have low involvement with a product and there is little difference among brands, what type of buying behavior are they 

exhibiting?

• Habitual

• Variety

• Complex

• Basic

When conducting an external environmental analysis, businesses often focus on which factor or factors?

• Previous demand

• Industry growth

• Marketing goals

• Financial costs

What should Jason avoid doing to shorten his sales cycles? 

• Avoid answering objections

• Rely on other team members for product knowledge

• Always use the same sales presentation

• Improve the qualification process

While reviewing financial information, Troy noted that the company 

earned $245,956 in January, $248,122 in February, and $252,878 in March. Which most likely summarizes the financial situation? 

• Capital assets are depreciating at a slower rate. 

• Cash flow continues to be tight.

• Accounts receivable exceed accounts payable. 

• Sales are steadily increasing. 

By comparing the categories in an income statement, a business will be able to determine which situation?

• If it is earning too much income

• If it is paying too little for supplies

• If it is spending too much on expenses

• If it is acquiring goods for too low a price

During economic fluctuations, taxes serve which purpose for the 

economy?

• Destroying

• Reducing

• Expanding

• Stabilizing

What is a negative effect of workplace gossip?

• Less conflict

• More collaboration

• Lower productivity

• Higher morale

After writing a persuasive message for her prospective customers, what should Beth do next?

• Planning the message

• Analyzing the situation

• Gathering Information

• Organization of the message

Which is a situation for a business to plan its budget carefully?

• Supplies may be scarce.

• Time is limited. 

• Regulations are complex.

• Money is limited.

Which is a social factor that often influences buying behavior? 

• Individual beliefs 

• Basic needs

• Personal attitude

• Marital status