marketing applications unit 5 review part 1

Which technique is an example of the use of product demonstration?

• Measuring the height of a customer

• Preparing popcorn in a microwave oven

• Having a customer try on a shirt

• Handing out sale brochures

What type of probe should be used to determine what the customer is thinking?

• Opinion-gathering

• Information-gathering

• Closed-end

• Confirming

The headline, graphics, signature, and copy of a print advertisement should coordinate with one another, so that the message has which 

feature?

• Clearness

• Humor

• Entertainment

• Uncertainty

Which is the element of an advertisement that should be coordinated to make the ad effective?

• Illustration, layout, artwork, text

• Copy, typeface, color, slogan

• Headline, illustration, copy, signature

• Signature, slogan, type size, font

One reason why it is important to coordinate the headline and 

illustrations in an advertisement is to perform which action? 

• Customers are aware of the cost involved.

• Customers appreciate the style of layout.

• Customers understand the company name.

• Customers want to read the message.

Why do advertisers use endorsements in their print ads?

• To benefit from the personal experiences of users 

• To encourage readers to take action

• To show different uses for a product

• To strengthen the sales message

Making sure that the headline, illustrations, and copy promote the same theme is an example of coordinating which components?

• Arrangements in print

• Principles of design

• Channels of communication

• Elements in advertisements

What is the element of a print advertisement that supports the ad's statement is called?

• An identification

• An amplification

• A benefit

• An endorsement

The part of a print advertisement that is often noticed first by readers is which component?

• The illustration

• The business identification

• The white space

• The copy

The main purpose of the headline in a print advertisement is to perform which activity?

• Supply information

• Identify the business

• Attract attention

• Express the product's benefits