MA 5.01

The headline, graphics, signature, and copy of a print advertisement should coordinate with one another, so that the message is

• Clear
• Humorous
• Entertaining
• Uncertain

Which is the element of an advertisement that should be coordinated to make the ad effective?

• Illustration, layout, atwork, text
• Copy, typeface, color, slogan
• Headline, illustration, copy, signature
• Signature, slogan, type size, font

One reason why it is important to coordinate the headline and illustrations in an advertisement is to perform which action?

• Customers are aware of the cost involved
• Customers appreciate the style and layout
• Customers understand the company name
• Customers want to read the message

Why do advertisers use endorsements in their print ads?

• To benefit the personal experience of users
• To encourage readers to take action
• To show different uses for a product
• To strengthen the sales message

Making sure that the headline, illustrations and copy promote the same theme is an example of coordinating which components?

• Arrangements in print
• Principles of design
• Channels of communication
• Elements of advertisements

What is the element of a print advertisement that uses celebrities or experts to support the ad's statements?

• Identification
• Amplification
• Endorsement
• Benefit

The part of a print advertisement that is often noticed first by readers is

• The illustration
• The business identification
• The white space
• The copy

The main purpose of the headlne a a print advertisement is to

• Supply information
• Identify the business
• Attract attention
• Express the product benefits

Which part of a print advertisement sells the product's benefits to the consumer and creates desire to purchase?

• Signature
• Copy
• Logotype
• White space

Which statement is true about print ads?

• Ad copy is intended to catch the reader's attention
• Advertisers like to use as much copy as possible
• Ad copy can be an length that the advertiser wants
• Advertisers must include the price in ads