A.S.K. Marketing Pre-Test: Questions 41-50

A.S.K. Marketing Pre-Test: Questions 41-50

9th - 12th Grade

10 Qs

quiz-placeholder

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A.S.K. Marketing Pre-Test: Questions 41-50

A.S.K. Marketing Pre-Test: Questions 41-50

Assessment

Quiz

Business

9th - 12th Grade

Hard

Created by

Jonathan Churchill

FREE Resource

10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a communications channel used in sales promotion?

Television commercials

Package labels

Discount coupons

Newspaper ads

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following often is included in the copy of an advertisement?

Illustration

Product

Testimonial

Element

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A furniture store released an ad in the weekly paper, but readers complained that it was too busy and difficult to know where to focus. The advertisement should have included more:

graphics

logos

fonts

white space

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Cozy Cup Coffee moved into a new location in a residential area. Many of the neighbors were not thrilled  about the construction noise and increased traffic. Cozy Cup Coffee decided to give out free cups of  coffee to the neighbors every morning. This is an example of:

why residential areas are not appropriate targets for public relations activities.

why company vendors get in the way of community relations.

how company shareholders are the most important audience of public relations.

how companies can target the community with public relations efforts.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

 How does selling help create possession utility?

By increasing competition

By creating desire for products

By keeping the economy moving

By affecting employment

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Terms-of-sale selling policies cover such conditions of the sale as ______.

entertaining the customer and prospecting

credit, delivery, and discounts

installation and maintenance

discounts, guarantees, and returns

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an example of a selling activity that might be unethical:

Explaining how a product differs from others

Providing a price quote to a customer

Giving expensive gifts to customers

Offering to demonstrate a new product

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