What is a communications channel used in sales promotion?
A.S.K. Marketing Pre-Test: Questions 41-50

Quiz
•
Business
•
9th - 12th Grade
•
Hard
Jonathan Churchill
FREE Resource
10 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Television commercials
Package labels
Discount coupons
Newspaper ads
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following often is included in the copy of an advertisement?
Illustration
Product
Testimonial
Element
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A furniture store released an ad in the weekly paper, but readers complained that it was too busy and difficult to know where to focus. The advertisement should have included more:
graphics
logos
fonts
white space
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Cozy Cup Coffee moved into a new location in a residential area. Many of the neighbors were not thrilled about the construction noise and increased traffic. Cozy Cup Coffee decided to give out free cups of coffee to the neighbors every morning. This is an example of:
why residential areas are not appropriate targets for public relations activities.
why company vendors get in the way of community relations.
how company shareholders are the most important audience of public relations.
how companies can target the community with public relations efforts.
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How does selling help create possession utility?
By increasing competition
By creating desire for products
By keeping the economy moving
By affecting employment
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Terms-of-sale selling policies cover such conditions of the sale as ______.
entertaining the customer and prospecting
credit, delivery, and discounts
installation and maintenance
discounts, guarantees, and returns
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is an example of a selling activity that might be unethical:
Explaining how a product differs from others
Providing a price quote to a customer
Giving expensive gifts to customers
Offering to demonstrate a new product
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