A.S.K. Marketing Pre-Test: Questions 41-50

What is a communications channel used in sales promotion?

• Television commercials

• Package labels

• Discount coupons

• Newspaper ads

Which of the following often is included in the copy of an advertisement?

• Illustration

• Product

• Testimonial

• Element

A furniture store released an ad in the weekly paper, but readers complained that it was too busy and difficult to know where to focus. The advertisement should have included more:

• graphics

• logos

• fonts

• white space

Cozy Cup Coffee moved into a new location in a residential area. Many of the neighbors were not thrilled  about the construction noise and increased traffic. Cozy Cup Coffee decided to give out free cups of  coffee to the neighbors every morning. This is an example of:

• why residential areas are not appropriate targets for public relations activities.

• why company vendors get in the way of community relations.

• how company shareholders are the most important audience of public relations.

• how companies can target the community with public relations efforts.

 How does selling help create possession utility?

• By increasing competition

• By creating desire for products

• By keeping the economy moving

• By affecting employment

Terms-of-sale selling policies cover such conditions of the sale as ______.

• entertaining the customer and prospecting

• credit, delivery, and discounts

• installation and maintenance

• discounts, guarantees, and returns

Which of the following is an example of a selling activity that might be unethical:

• Explaining how a product differs from others

• Providing a price quote to a customer

• Giving expensive gifts to customers

• Offering to demonstrate a new product

 "I'll buy 30,000 widgets from you, if you buy the same amount of doodads from me." This is an example of an illegal sales activity called __________.

• reciprocity

• misrepresentation

• discrimination

• exclusivity

Salespeople often are able to acquire useful product knowledge by:

• examining the product itself

• attending industry training classes

• watching others sell the product

• talking with competitors

One reason it is important for salespeople to understand the features and benefits of their products is to explain to customers the differences between:

• product features and physical characteristics

• their products and competitors' products

• hidden benefits and obvious benefits

• using a credit card and paying cash