Principles of Marketing 3rd Quarter Exam

Principles of Marketing 3rd Quarter Exam

11th Grade

60 Qs

quiz-placeholder

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Principles of Marketing 3rd Quarter Exam

Principles of Marketing 3rd Quarter Exam

Assessment

Quiz

Business

11th Grade

Practice Problem

Hard

Created by

Jeffmark Pinaredondo

Used 6+ times

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60 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

In order to collect value from consumers in return, businesses must first generate value for their customers and then develop solid relationships with them.

True

False

2.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Marketing offers are a variety of goods and services that are provided to a market in order to meet its needs or desires.

True

False

3.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Marketing myopia is the practice of concentrating primarily on current desires while ignoring underlying customer requirements.

True

False

4.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Exchanging is the process of getting something from someone by asking them something else in return.

True

False

5.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

A product or service's marketplaces are its present and potential customers.

True

False

6.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Making successful connections with target markets is the art and science of marketing strategy.

True

False

7.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Market segmentation is the process of breaking down marketplaces into groups of consumers.

True

False

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